While we’re on the subject of film and video, I thought I’d share with you another piece by video artist Zach Gold, stylist David Dumas and art-director Michael Sturgeon. It highlights on the spring 2010 collection from Belgian duo A.F. Vandevorst and stars model Evelina Mambetova. They claim, “the movie could be the beginning of a whole new genre of entertainment; fashion cinema, a collision of the worlds of design and moviemaking”. They go on to state, “the moving image is about to have the same impact on fashion that it had on music in the eighties, when musicians suddenly realized that art-directing a video could enhance not only their songs, but also their image.”
Props to them. They’re definitely at the forefront of understanding video and its power among a target audience.
Once upon a time, during my Teen Vogue days, I assisted the talented Ms. Poppy de Villeneuve on a photo shoot. Above is an exclusive fashion film that she did featuring rising Chinese fashion model Liu Wen and actor Edoardo Ballerini. I love her beautifully crafted, thought-provoking films and images. The more I dabble in video, the more addicted I become to a moving image visually, emotionally and mentally. To me, video has commanded an audience for a damn good game of show and tell.
This body of work concentrates on intimate relationships, highlighting on the psychological dialect between two people. I was interested in capturing their unspoken thoughts through subtle body gestures or glances that make the outsider looking in ponder, tempting them to want to know more about their intimacy. I’m interested in these couples’ intimate states of mind, which bare their emotions in flux.
