Lauren Zwanziger

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If you’re a diehard Pinterest fan, there’s a good chance you may be one of Lauren Zwanziger’s 4.6 million followers. Browse any of her thoughtfully curated boards, and it’s clear that this recent graduate of O’More College of Design has the style and eye to back that faithful following. Aside from utilizing Pinterest like a boss, Zwanziger has also dipped her toe in the blogging world and launched The Transatlantic, which showcases everything from personal style to her adventurous travels around the world. Along with photographing a bit of her house (and lots of downtime in between playing with adorable dog, Banjo!), I was also able to pick her brain about what she’s currently working on and has planned next. Follow along and bookmark her blog, as this young lady has some very exciting things ahead.

When did you first get involved with Pinterest and how has your success with the site influenced your career choices and led to new opportunities?

I first started using Pinterest back in Fall 2010, so near the launch of the site. As most new users, I quickly fell in love with the site! At the time, I was in my sophomore year of design school, so I was using it almost daily to create inspiration boards for class. After using it for about a year, I noticed I had acquired a surprisingly large number of followers, which sparked the idea to pursue blogging full-time.

That’s right, you just launched The Transatlantic. Tell us more about it!

Building the blog has been a very long, on-going process! It took me about a year to actually launch the site after the initial idea to start blogging. I knew I wanted travel to play a large role in the blog, so I wanted the name to reflect that. I’ve been traveling back and forth between Tennessee and England since I was a kid, so the name felt like the natural choice.

You recently graduated from O’More College of Design. Is designing your own clothing line something you’d still like to pursue?

I’m definitely considering it. While it’s nothing I see myself doing in the immediate future, I hope to expand into different avenues as I continue blogging.

You live in Nashville and are a big supporter of the cities new growth. Do you ever see yourself moving somewhere else, or are you focused on building your own brand here?

It’s kind of funny, I always thought I was going to have to leave Nashville for a job. But now that I’m self-employed, it’s really up to me if I want to move or not. Right now, I can’t imagine living anywhere else, but that’s not to say I wouldn’t want to eventually experience somewhere new!

What does a typical Saturday in Nashville look like for you?

I’m such a creature of habit and have such a specific routine! I usually take my dog, Banjo, to Centennial dog park, then go to any of my favorite brunch spots: Frothy Monkey, The Perch, Pinewood Social, The Southern, I could go on…

Now that it’s spring, I’ve been looking for any excuse to be outside. I’ve been kind of plant obsessed lately, so I’ve been heading over to my local plant shops on the weekends to stock up. There’s a little plant shop behind Neighbors in Sylvan Park that’s my current favorite spot. I’ve also been hiking over at Percy Warner a lot lately which is a great way to feel like you’re out of the city.

What are you currently working on and what’s next on your agenda?

There are a few fun things in the works right now, currently planning a big trip. Stay tuned to see more!


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