While we’re on the subject of film and video, I thought I’d share with you another piece by video artist Zach Gold, stylist David Dumas and art-director Michael Sturgeon. It highlights on the spring 2010 collection from Belgian duo A.F. Vandevorst and stars model Evelina Mambetova. They claim, “the movie could be the beginning of a whole new genre of entertainment; fashion cinema, a collision of the worlds of design and moviemaking”. They go on to state, “the moving image is about to have the same impact on fashion that it had on music in the eighties, when musicians suddenly realized that art-directing a video could enhance not only their songs, but also their image.”

Props to them. They’re definitely at the forefront of understanding video and its power among a target audience.

Read the article, here.